GRE作文是中国学生比较头痛的，经常准备很多时间最后还是只得到3.5。我之所以得到6分，个人认为我的文风比较淳朴扎实，有科学性，写的思路比较广(正、反、特)，字数也比较多(I800+、A700+)。
First, the mere fact that most consumers are concerned about sugar in cereal amounts to
scant evidence that the decline in BB sales is due to that concern. The level of concern, or the
amount of sugar in BB, might not be sufficiently high to cause consumers to stop buying BB
cereal on either basis. Moreover, unless the level of concern has grown during recent years I
cannot take seriously the claim that declining BB sales in recent years is due to that
concern--rather than to some other event or trend.
Secondly, assuming that the 5% price increases have contributed to the decline in BB sales,
it would be premature to conclude that profits from BB sales have also declined as a result.
260
Perhaps the additional revenue from the price increases more than offset the decline in
revenue due to the diminishing number of units sold. Thus ABC cannot convince me on the
basis of the price increases and the sales decline that lowering BB's price would serve to
improve ABC's overall profitability.
Thirdly, the memo's recommendation rests on the dubious assumption that the proposed
actions are the only two means of increasing ABC's overall profitability. In all likelihood, ABC's
profits are a function not only of how many boxes of BB it sells but also of its costs and its
revenue from other products. Perhaps ABC can improve its profits by other means--such as
expanding its cereal Line, marketing BB to health-conscious consumers and raising the price
of BB, or cutting costs in other areas. For that matter, if other cereal companies raise their
prices, consumers might begin to consider BB a bargain at its current price--or perhaps even
at a somewhat higher price. In short, since the memo has not ruled out all other possible
scenarios that might serve to improve ABC's overall profitability I simply cannot take the
memo's recommendation seriously.
Finally, even in the unlikely event that one of the two proposed changes is necessary to
increase ABC's overall profitability, the memo's assertion that both changes are necessary
might nevertheless be unwarranted. Perhaps only one of the two changes will suffice. Since
the memo ignores this possibility the strength of its recommendation remains questionable at
best.
In sum, ABC might be ill-advised to follow the memo's advice. To strengthen the argument
that ABC must lower BB's price and sugar content to improve profitability, ABC's planners must
provide clear evidence that consumer concern about sugar in cereals is the primary reason for
declining BB sales, and that this decline has diminished BB's profitability. To better assess
ABC's claim that the proposed course of action is necessary to improve ABC's profitability, I
would need to know what other alternatives, if any, are available to ABC for cutting costs and
for increasing revenue.
Argument 109
The following appeared as part of a letter to the editor of a local newspaper.
"During her three years in office, Governor Riedeburg has shown herself to be a worthy leader.
Since she took office, crime has decreased, the number of jobs created per year has doubled,
and the number of people choosing to live in our state has increased. These trends are likely
to continue if she is reelected. In addition, Ms. Riedeburg has promised to take steps to keep
big companies here, thereby providing jobs for any new residents. Anyone who looks at Ms.
Riedeburg's record can tell that she is the best-qualified candidate for governor."
This letter concludes that Governor Riedeburg is the best-qualified candidate for the job of
state governor. To justify this conclusion the letter points out various statewide trends since the
governor was elected, and the fact that she has promised to keep big companies in the state,
thereby providing jobs for any new residents. However, close scrutiny of the argument reveals
various logical problems, which render it unconvincing.
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